In October 2004, DCU (Digital Federal Credit Union) and the City of Worcester entered into a naming rights partnership to rename the arena and convention center to the DCU Center.
Digital Federal Credit Union (DCU) is a full-service, not-for-profit financial institution cooperatively owned by and operated for its members. DCU was chartered in October of 1979. Since then, DCU has been chosen as the credit union for employees of more than 800 companies and organizations and their families. DCU serves more than 500,000 members. DCU is headquartered in Marlborough, Massachusetts and has locations in Massachusetts and New Hampshire.