Visiting Worcester - Discover Central Massachusetts

Discover Central Massachusetts

For a list of local hotels and lodging, please click here.

The second-largest city of the region's six states, Worcester is central to all of New England and is considered to be "The Heart of New England!" The only city in the nation to be awarded an All-American City award five times, Worcester has emerged as a business, educational, cultural and entertainment center. While attending an event at DCU Center, be it a concert or convention, we hope you stay a while to experience New England life at its best!

Discover Central Massachusetts is a dynamic and entrepreneurial convention and visitors bureau that represents 35 cities and towns in Central Massachusetts. Formed in 2015, the organization is governed by a 28-member Board of Directors, comprised of professionals representing the tourism industry.  The primary purpose of the bureau is to undertake activities and make strategic promotional investments that lead to or directly support an increase in tourism revenue in the region and other benefits inherent with a vibrant and growing visitor economy.  

Central Massachusetts’ tourism industry is boosted by a number of well-known and popular attractions, including the DCU Center, Old Sturbridge Village, Southwick Zoo, Worcester Art Museum, EcoTarium, Hanover Theatre for Performing Arts, as well as a number of campgrounds and outdoor recreation areas, such as Wachusett Mountain, Lake Quinsigamond, Purgatory Chasm, and Blackstone Valley Heritage Corridor.  The region is also best known for its rich colonial history and New England charm, from orchards and farms to festivals and antiques shops.  The region is also supported by a number of conference centers, unique booking venues, hotels, shopping, and dining options.