POSITION:                 Director of Marketing

DEPARTMENT:         Marketing Management

FLSA STATUS:           Exempt




SMG, the leader in privately managed public assembly facilities, has an immediate opening for the Director of Marketing at SMG – DCU Center. The Director of Marketing oversees the planning and implementation of a complete marketing campaign for the facility and all events including group sales, sponsorships, advertising, direct mail, promotion, and publicity. This position will also develop and implement an in house agency to act on behalf of the facility.

Essential Duties and Responsibilities


Include the following. Other duties may be assigned.


  • Directs the public relations image of the facility
  • Establishes and maintains relationships with media, industry influencers and key community and strategic partners
  • Acts as a facility spokesperson and liaison with the general public
  • Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility in both the entertainment and meeting planner industries.
  • Creates and supervises marketing plans for events when required, to include all available services: group sales, public relations, media placement, direct mail, promotional development, non -profit opportunities, etc.
  • Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible
  • Develops marketing materials and procedures to have the department function effectively as an in house agency
  • Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, university officials and event and booking representatives
  • Remains current on national trends in the industry and local market changes to best serve the facility
  • Maintains and increases facility signage revenues
  • Develops and implements a sales plan for premium seating.
  • Explores new avenues of revenue(s) for the facility including the development of events and sponsors.
  • Develops and maintains the facility website and all social media.
  • Effectively works with Executive Management Team to ensure the venue’s success.



Supervisory Responsibilities           


Directly supervises Marketing, Public Relations and Group Sales staff.  The Director of Marketing carries out supervisory responsibilities in accordance with SMG's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.




To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and/or Experience    


  • Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred
  • Minimum of 5 years’ experience in Marketing, Public Relations or Sales in entertainment industry or related field
  • Or equivalent combination of education and experience required
  • Exposure to and familiarity with a similar facility environment 
  • 2-3 years supervisory experience


Skills and Abilities        


  • Excellent communication, organizational and interpersonal skills required
  • Ability to effectively supervise staff
  • Ability to prioritize multiple projects
  • High aptitude for figures and advanced writing skills
  • Professional presentation, appearance and work ethic


Computer Skills   


To perform this job successfully, an individual must have working knowledge of spreadsheet software and work processing software and be proficient in Microsoft Word, Excel and Power Point.  Must be internet savvy.  Adobe Creative Suite is preferred. Basic HTML is preferred. Knowledge of digital media and social network platforms is a must (Facebook, Twitter, Snapchat, Instagram, Linked In, Trip Advisor, etc.). 



Other Qualifications 

The Director of Marketing must be able to work irregular hours as dictated by the event schedule, including nights, weekends and holidays. The position requires working in an office and throughout the DCU Center facility.   Must have the ability and willingness to travel both locally and nationally when required.


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 While performing the duties of this job, the employee is regularly required to move around the facility with significant walking and stairs; to stand for long hours during events; to effectively communicate verbally. This position may require work inside or outside of the building, as needed by events.


The essential responsibilities of this position are described under the headings above.  They may be subject to change at any time due to reasonable accommodation or other reasons.  Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.




External Applicants


Internal Applicants


To be considered for any open position, you must complete the application process completely through the link provided.  Applicants that need reasonable accommodations to complete the application process may call 508-755-6800.


Nicole Murray
DCU Center
50 Foster Street
Worcester, MA 01608

Accepting applications from 5/3/19 until filled.


SMG is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply.  VEVRAA Federal Contractor