DCU Center
New England's Premier Arena & Convention Complex

For a list of local hotels and lodging, please click here.

The second-largest city of the region's six states, Worcester is central to all of New England and is considered to be "The Heart of New England!" The only city in the nation to be awarded an All-American City award five times, Worcester has emerged as a business, educational, cultural and entertainment center. While attending an event at DCU Center, be it a concert or convention, we hope you stay a while to experience New England life at its best!

Discover Central Massachusetts is a dynamic and entrepreneurial convention and visitors bureau that represents 35 cities and towns in Central Massachusetts. Formed in 2015, the organization is governed by a 28-member Board of Directors, comprised of professionals representing the tourism industry.  The primary purpose of the bureau is to undertake activities and make strategic promotional investments that lead to or directly support an increase in tourism revenue in the region and other benefits inherent with a vibrant and growing visitor economy.  

Central Massachusetts’ tourism industry is boosted by a number of well-known and popular attractions, including the DCU Center, Old Sturbridge Village, Southwick Zoo, Worcester Art Museum, EcoTarium, Hanover Theatre for Performing Arts, as well as a number of campgrounds and outdoor recreation areas, such as Wachusett Mountain, Lake Quinsigamond, Purgatory Chasm, and Blackstone Valley Heritage Corridor.  The region is also best known for its rich colonial history and New England charm, from orchards and farms to festivals and antiques shops.  The region is also supported by a number of conference centers, unique booking venues, hotels, shopping, and dining options.

Download the new WOO PASS mobile application for FREE on your iPhone (through the App Store) or Android (through Google Play).

Not only is this an app that gets you discounts and prizes, but and interactive guide on what to explore in the Greater Worcester Region. Interested in the history of our region? Great, the app features a Time Capsule whereby the user can see images and videos of local attractions, architectural sculptures public art, creative happenings, and cool destinations. Based on your location, the WOO Pass will make recommendations on what to see, do, eat, stay, offers, deals and more!

What is the Woo Pass?

  • The Woo Pass is a mobile app that is available through the App Store on an iPhone or through Google Play for an Android.
  • The app is a free, fun and exciting guide for visiting and exploring Worcester and the surrounding region.
  • Nearby businesses can be sorted by distance and will send automatic updates to you on deals and happenings.
  • Search for what you have in mind and save favorites as you discover them.
  • Connect with Worcester’s creative community with the tap of the finger. 

How do I access special deals?

It’s easy! Woo venues will post their deals to the app regularly.  Head on in to your favorite location and take advantage of their offer!

How can I earn points?

When you visit Woo venues, you will be eligible to earn points.  All you need to do is scan your phone at a participating attraction, by using a QR code located at the place of business (ask someone on staff where you can find it!), and your points will begin to add up automatically via the app! Earn a certain number of points and then you can redeem them for really cool prizes! The app will send you a message when you have enough points to redeem a prize! 

What are you waiting for? Go play! woopass.org